Whenever it was that the news about swine ‘flu broke, I missed it. I missed it because I was at a conference overseas with no connection to the otherwise omnipresent news media save for the occasional glimpse of a copy of The Guardian’s international edition. So it was quite a shock when on my return to Britain, as I was dozing off for the night to the sounds of BBC Radio 4, the presenter was proclaiming the crisis of epic proportions that was presented by swine ‘flu. Did I suffer from not knowing about the first case of swine ‘flu the moment it was found? No, and nor would most people have suffered if they were deprived of such information.
When I did hear about it, I was initially slightly panicked at the idea of a pandemic of a virus which was, according to the Guardian, most lethal to young and healthy people. Over time though, I came to realise that a more peaceful and pleasant life could be achieved by switching off the BBC News Channel and logging off the BBC News Web-site, and limiting my news intake to the World Service (that last bastion of mostly serious news) and the Guardian Weekly.
It annoys me a lot that the press now feels it necessary to sensationalise ‘boring’ (read ‘worthwhile’) stories, taking their coverage beyond all sense of proportion, and stuff the rest of their coverage with trash stories such as whatever it was with Susan Boyle that was so interesting, and the fact that in winter it snowed. The result is a society which is dreadfully informed about what is really happening in the world, satiated on a fast-food diet of celebrity and reality-television trash, where anything serious has to either be ‘deep-fried’ in reality-television oil, as can be seen with the Jury Team’s hideous and thought-free X-Factor style list for the European elections, or sensationalised, as swine ‘flu, and the economic difficulties have been.
Is there an alternative though? Perhaps if it were possible to force all news outlets to behave like the Guardian Weekly, the World Service and the rather good nightly BBC World News, then the public would be excellently informed on the state of the world, engaged with politics and capable of reaching reasonable conclusions on important matters of the day. Unfortunately, though I’d love to see more of the sort of journalism that is found in these publications and broadcasts, it is a sad fact that that would simply turn a lot of people off the news completely. While it is debatable as to whether no news is better than poorly reported news, I can’t see how alienating millions from the news would be beneficial, whatever benefit they are currently able to draw from it. I can’t see how, so long as inequality in education, social status, and income are as sharp as they are now, we can have a mass media which is free from what is essentially prolefeed.
I’ll try to stop this from becoming even more of a premature ‘grumpy old man rant’, and finish by including a knock-off of the well known Keep Calm and Carry On poster. I think it’s quite fitting advice for whatever the next crisis thrown up might be.