‘Allez Olla Olé’ to AVMS Directive In Two Steps

I seem to be in a digital rights mood just now, what with my last post, and a Eurovision prompted foray into the EBU and EC’s positions on cross border media (I know, only I could go from the Eurovision Song Contest to the Audio Visual Media Services Directive in only two steps). I’m far from an expert on European broadcasting rules, and regulation of AVMS (to use the wonderful Eurojargon), my specialist area being development policy, but as an avid consumer of media, gulping down content from the UK, the Netherlands, and Belgium, to name but a few, it seems crazy that the directive is limited by not creating a common market for copyright. To get boring for a second, I shall reach for my copy of the Treaty on European Union, which states in paragraph 3 of Article 3,

“The Union shall establish an internal market … It shall promote economic, social and territorial cohesion, and solidarity among Member States. It shall respect its rich cultural and linguistic diversity, and shall ensure that Europe’s cultural heritage is safeguarded and enhanced.”

To me, these provisions suggest that a copyright licensing system that reinforces national borders and locks some truly fantastic content (naturally not just TV, but also music &c.) into the member states would be contrary to the principles on which the EU is built. I have a feeling it’ll take a tad more than an EBU workshop with Tom Dice and his guitar to make cross-border copyright work.